How to Promote Upromise
You have the chance to make a big impact on sales by keeping
consumers aware of our participation in Upromise and encouraging
them to join.
Here are some things you can do to promote Upromise:
On Site:
- Enroll yourself! Familiarize
yourself with the process. Your individual participation
will gain you credibility with your customers.
Click here to view
enrollment steps, or
click here to actually enroll.
- Be sure to post visuals. Keep your "take one" holders filled and
put up promotional POP. To order materials, call 1-800-636-4POP.
Click here to go to the POP Info page
- Utilize the Upromise message. Add the Upromise message to all your marketing and advertising
materials.
- Utilize your employees. Train your employees to hand out brochures and talk up the
program. You have category exclusivity and ExxonMobil pays for the
program. It just makes sense for you to do what you can
to promote awareness of Upromise.
Within Your Community:
- Advertise the Upromise
Message. Use the print ad templates
and radio spots in your local advertising. Click
here to go to "Advertising Tools."
- Contact your customers.
Promote Upromise by taking advantage of
the Exxon and Mobil eSavings feature as part of ExxonMobil's
Market Direct Program. To learn more details
contact the Market Direct call center at toll free
1-888-946-6245.
- Talk to your local PTA or school board.
We've included a
presentation you can download from this web site to help you with
what to say. Click here to go to the
Contact Your PTA or Local Schools page.
- Leverage existing tools. If your station received an ExxonMobil Educational Alliance
grant to award to a local school, consider approaching that same
school regarding Upromise. Schools can be a great way to spread
the word for you. Click here to go to the
Contact Your PTA or Local Schools page.
- Create a Upromise Day for your
station. Designate specific dates to promote
Upromise at your station.
- Build a network. Talk to your neighbors, friends, employees and simply spread
the word.
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