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What is Upromise
Getting Your Customers Started
Other Participating Companies
Invest Your Contributions
How to Promote Upromise
Video Clip
Contact your PTA and Local Schools
POP Order Information
Advertising Tools
Testimonials

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How to Promote Upromise

You have the chance to make a big impact on sales by keeping consumers aware of our participation in Upromise and encouraging them to join.

Here are some things you can do to promote Upromise:

On Site:

  • Enroll yourself! Familiarize yourself with the process.  Your individual participation will gain you credibility with your customers.  Click here to view enrollment steps, or click here to actually enroll.
     
  • Be sure to post visuals.  Keep your "take one" holders filled and put up promotional POP. To order materials, call 1-800-636-4POP. Click here to go to the POP Info page
     
  • Utilize the Upromise message.  Add the Upromise message to all your marketing and advertising materials.
     
  • Utilize your employees.  Train your employees to hand out brochures and talk up the program. You have category exclusivity and ExxonMobil pays for the program.  It just makes sense for you to do what you can to promote awareness of Upromise.

Within Your Community:

  • Advertise the Upromise Message.  Use the print ad templates and radio spots in your local advertising. Click here to go to "Advertising Tools." 
     
  • Contact your customers.  Promote Upromise by taking advantage of the Exxon and Mobil eSavings feature as part of ExxonMobil's Market Direct Program.  To learn more details contact the Market Direct call center at toll free 1-888-946-6245.
     
  • Talk to your local PTA or school board. We've included a presentation you can download from this web site to help you with what to say. Click here to go to the Contact Your PTA or Local Schools page.
     
  • Leverage existing tools.  If your station received an ExxonMobil Educational Alliance grant to award to a local school, consider approaching that same school regarding Upromise. Schools can be a great way to spread the word for you. Click here to go to the Contact Your PTA or Local Schools page.
     
  • Create a Upromise Day for your station.  Designate specific dates to promote Upromise at your station.
     
  • Build a network. Talk to your neighbors, friends, employees and simply spread the word.

Copyright 2005

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